Comments on: Atheists put their faith in outdoor advertising http://www.limeduck.com/2008/10/24/atheists-put-their-faith-in-outdoor-advertising/ Raising the pH of your blogwater since 2006 Sat, 20 Feb 2010 02:41:32 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Chris (H) http://www.limeduck.com/2008/10/24/atheists-put-their-faith-in-outdoor-advertising/comment-page-1/#comment-2531 Chris (H) Tue, 28 Oct 2008 17:38:15 +0000 http://www.limeduck.com/?p=1322#comment-2531 More than the actual adverts on buses, is the fact that it has created such excellent widespread publicity for atheism and humanism. The British Humanist Association is receiving attention like it never has before! The word is being got out there, and it's being discussed by ordinary people whop may not ordinarily have thought and spoken about it. That it has raised such an enormous amount also shows people that atheism and humanism are popular movements and nothing to be afraid of joining. More than the actual adverts on buses, is the fact that it has created such excellent widespread publicity for atheism and humanism. The British Humanist Association is receiving attention like it never has before! The word is being got out there, and it’s being discussed by ordinary people whop may not ordinarily have thought and spoken about it.

That it has raised such an enormous amount also shows people that atheism and humanism are popular movements and nothing to be afraid of joining.

]]> By: Lynne http://www.limeduck.com/2008/10/24/atheists-put-their-faith-in-outdoor-advertising/comment-page-1/#comment-2528 Lynne Tue, 28 Oct 2008 01:37:17 +0000 http://www.limeduck.com/?p=1322#comment-2528 From a purely marketing perspective, I was dismayed that it was not a multi-channel campaign. Why no website or blog where interested individuals can learn more and share their thoughts and concerns with others? Why no companion print ads in local newspapers to reinforce the message? Religion is such a personal, deeply held belief that I cannot imagine that seeing a sentence on the side of a bus is going to have much impact. From a purely marketing perspective, I was dismayed that it was not a multi-channel campaign. Why no website or blog where interested individuals can learn more and share their thoughts and concerns with others? Why no companion print ads in local newspapers to reinforce the message? Religion is such a personal, deeply held belief that I cannot imagine that seeing a sentence on the side of a bus is going to have much impact.

]]> By: Barry Young http://www.limeduck.com/2008/10/24/atheists-put-their-faith-in-outdoor-advertising/comment-page-1/#comment-2521 Barry Young Sun, 26 Oct 2008 01:46:11 +0000 http://www.limeduck.com/?p=1322#comment-2521 Now that so much money has been raised the organisers plan to widen the scope of the advertising campaign beyond a few buses. The campaign will be rolled out nationwide and will likely involve a variety of different approaches. This is partly forced as the major bus company in the UK (Stagecoach) is owned by a fundamentalist Christian, so he's unlikely to appreciate this. The reason for initially choosing the bus campaign was merely as a response to some fairly unpleasant ads a Christian group was already running on London buses. If you go to their website they warn you that you'll burn in a fiery lake for eternity - so the purpose of this campaign was to combat that and basically say that: no, you won't. So don't worry about it. Now that so much money has been raised the organisers plan to widen the scope of the advertising campaign beyond a few buses. The campaign will be rolled out nationwide and will likely involve a variety of different approaches. This is partly forced as the major bus company in the UK (Stagecoach) is owned by a fundamentalist Christian, so he’s unlikely to appreciate this.

The reason for initially choosing the bus campaign was merely as a response to some fairly unpleasant ads a Christian group was already running on London buses. If you go to their website they warn you that you’ll burn in a fiery lake for eternity – so the purpose of this campaign was to combat that and basically say that: no, you won’t. So don’t worry about it.

]]> By: Morriss Partee http://www.limeduck.com/2008/10/24/atheists-put-their-faith-in-outdoor-advertising/comment-page-1/#comment-2515 Morriss Partee Sat, 25 Oct 2008 14:46:42 +0000 http://www.limeduck.com/?p=1322#comment-2515 I think this campaign is wonderful, and my jaw is on the floor with the amount raised. (I'm sure the fundraisers are in awe as well.) The money was raised to fund bus ads, so it would be disingenuous to then not run the bus ads. Just because people are atheists doesn't mean they are liars. I think this campaign is wonderful, and my jaw is on the floor with the amount raised. (I’m sure the fundraisers are in awe as well.) The money was raised to fund bus ads, so it would be disingenuous to then not run the bus ads. Just because people are atheists doesn’t mean they are liars.

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