Archive for the “media” Category

One time, at podcamp, somebody stood up and talked about how her business - an art gallery - had invited local art bloggers over one night for a gallery tour and general chat, and about how this had been a wildly successful PR and community-building exercise. If any gallerists are reading, I suggest you take note. And if any expensive restaurants or clothing stores would like to try this, please do get in touch with me right away.

Yesterday, I got just such an invitation from one of my favorite institutions, WBUR-FM, an NPR station that is more or less permanently tuned on my home and car radios. The good people of WBUR have had the foresight to invest in new media initiatives, including the excellent blog, The ConverStation, ably helmed by Ken George, to which I referred earlier.

Ken invited local bloggers and social media types through facebook, twitter, and maybe even personal invitations, and despite biblical weather, about 15-20 people showed up for a tour of the station, networking, chatting and eventually, eating and drinking. See the WBUR socials flickr group for some not very incriminating photos.

What the heck is that, you ask? It’s a beautiful wooden sound baffle, on the wall of the engineering room next to one of the air studios at BUR. Reminds me of old type-sorting cases. I totally want one. You can see it with more context in the background of some of the flickr pics. Each box is few inches across and has a different depth, turning it into an acoustic black hole, especially at the lower frequencies. Bass checks in, but it doesn’t check out.

Unfortunately, this might be a metaphor for the future of public radio in a digital, on-demand world. Here are some thoughts from the free-wheeling discussion after the tour. I’m sure a lot more was batted around at the bar after, but I had to cut out early for dinner.

Everybody agreed that we all love NPR programming, and eveybody agreed that we all hate pledge time. Some even hate underwriting announcements, and they’re about as painless as ads can be. I learned that NPR underwriting messages cannot include any call to action or any mention of competition or offers. Sadly, this helps confirm why as a marketer, I consider underwriting to be a donation that makes the executives feel good, not a marketing program that drives business.

So what does a roomful of smart social media types say about this? Some suggested that they’d be happy to pay for an ad-free (no underwriting, no pledge driving) audio stream or podcast on a subscription basis. I’ll leave the logistics of pay per podcast - and what to put in the stream gaps left by excluding the pledge drives - to the techies. This hints at the basic problem the old commercial (or pledge) system has: you can’t fast-forward TV or radio, but you sure can fast-forward a podcast. Actually, with TiVo and the like, you can fast-forward TV, and I think there’s something similar for radio.

The next idea that circulated was wondering if people would pay for individual programs by subscription, or individual episodes on demand. This led to discussion of whether public radio looks at how much pledge money comes in from different shows (they do) and whether the pledge-per-show model might let some shows float themselves and others that can’t pay their bills just dry up and die.

I opined that the very premise of public radio was that some kinds of programming could not support themselves in the market, but had such redeeming qualities that it was in the national interest to subsidize them. The elitist and paternalistic nature of public radio is at odds with the both tough-love capitalism and the populism (Diggocracy?) of the internets. Ouch. I guess we really are all batch of quiche-eating prius drivers.

I bet that lots of public radio shows could be commercially viable: Car Talk, Prairie Home Companion, and even This American Life come to mind. (Not all examples are WBUR shows, and NPR syndication is a bit piece of the puzzle here that I’m going to skip for brevity) But what about the stuff that they are essentially subsidizing, Con Salsa, RadioLab, and most of the news? On the one hand, the low, low price of internet distribution could put some of those shows back in the black if they could avoid sharing the big fixed costs of terrestrial radio production and distribution. But on the other hand, dropping those shows from the air would likely make them even even less able to raise money, especially if the station cut them off from a share of the pledge pie.

I’m usually all about free marketeering, but for the small slice of my taxes that goes to support cultural stuff, I’m pretty happy to subsidize and then to pay again on top of that. I hope Ken and the WBUR crew can find their way in this brave new world.

Speaking of free and not so free markets, if you have any disposable income left after tithing to public radio, you might look into the latest in expensive wooden radios, the Tivoli Audio NetWorks internet radio, available in cherry, walnut and wenge, pictured below. (Wikipedia says its endangered, Tivoli says sustainably harvested, go figure)

You may recall that I have a thing for wooden radios, and I periodically check in on what’s new in tree-based audio products. I’ve been critical of Tivoli for getting things painfully almost right in the past, and I think this is another one of those. But the release to market of a $600 internet-only (FM radio costs you an additional $50) audio device has got to mean something to the discussion above. Tivoli is pitching hard on the angle that you don’t need a computer to use this thing to listen to hundreds of radio stations from all around the world, you just need an internet connection. If there’s a place where lots of people have high-speed internet but no computer, I must have missed it. Maybe they just mean you could put this radio in a room where you don’t have a computer, like your bathroom. If you need a $600 internet radio in your bathroom, you need more fiber in your diet.

I haven’t seen or heard or touched this device, but I’m going to tell you what I think anyway since I’ve seen and heard and touched many other Tivoli products.

It’s gorgeous - from the waist down. The geometry of the box and the speaker and their colors and materials look great. I love the wenge especially. I recognize that it probably needs a digital display, but couldn’t they come up with something less ugly? I would think that a color screen wouldn’t be hard to pull off at this price point. And maybe you don’t need those two rivets on the display frame? Ick. The credit-card remote looks like it has those awful blister buttons, too. There’s a button or knob on the top of the unit that might - just might - approach the joy of the geared-down knob on the Model One, but sadly, I doubt it.

It’s expensive - I’ve mentioned this a few times and I’m still a bit in shock. For $600 you get a mono internet radio. Other internet radios cost half that. If you already have a computer, you can get speakers for even less. And you have to add $50 more for FM and another $100 for a second speaker for stereo sound. I can’t tell if the second speaker is connected by cable or wireless. Conspicuously absent, an ipod dock. Clearly, this is a premium product, so I say, just take the whole kaboodle up to $800 or $1000 and don’t nickel and dime your premium customers.

It probably sounds great - I really don’t know, but the reviewers seem to like it, and it has some spiffy buffering technology that might reduce the chop of a lousy internet stream. The wooden case bodes well, too.

It’ll be interesting to see how this product goes for Tivoli. If they’re right, there are some people willing to pony up big bucks to get good looks and good sound with internet radio. If they’re wrong, the XM-Sirius monster might eat their lunch, or the internet radio generation will just pass them by. That would be a shame, I think the world needs more and better wooden cases for its electronics.

At the end of his Podcamp Boston presentation on distributed microblogging this Sunday, Joe Cascio declared, “that’s where I ran out of Schlitz.” The phrase caught on and was swiftly tweeted and favorited, and I wonder if it’s not a good summation of the weekend’s events and maybe even of the state of social media.

Don’t get me wrong. Podcamp was a fantastic weekend. Excellent networking, fun people, a great, open collaborative and supportive atmosphere, free parking, free wifi, quality presentations and presenters. Kudos to the organizers and sponsors and attendees. I am seriously looking forward to future podcamps. But…

The Schlitz was good. The Schlitz was cheap, sometimes even free. We drank a lot of it and caught a pretty good buzz. We made lots of cool new friends under its lubricating influence. But now what?

There’s growing evidence that we have a social media bubble. Heck, it made the cover of the MIT Tech review. When your cool online New Way To Be gets called bubbly by the Tech Review - in print, no less - it’s time to ask yourself the tough questions. People are building businesses around Twitter, but Twitter doesn’t have its own revenue model yet.

I’m no retrograder here, I don’t question that most examples of most forms of marketing have been sucking the fumes from their empty Schlitz cans for ages. Even the cuddly darlings of search marketing are overbid to absurdity. So my point is not to hide and hate and fear the social media revolution and try to return to simpler times, but to ask, is there really any there there? And if not, how can we make some?

If I could answer that, I wouldn’t be blogging from a Starbucks, I’ll tell you that. So instead of answers, here are five more questions and issues prodded by podcamp and the discussions I had there.

1. Personal branding, privacy and publicity

During CC Chapman’s packed session, “building your brand through passion and community,” the discussion quickly turned to online privacy, widely described as illusory. A wise audience member piped up, “Most of us are here to get known, not to get unknown.” Amen, brother. As long as you have some idea of what you’re getting into, you can make smart choices. For most folks, being stalked is not that likely because they’re just not that famous.

Another podcamper was a little too quick to confide in me that the #1 google result for her name was about her “boobies.” I don’t think she helped her case by removing the photo, which was apparently not nearly as scandalous as the text left behind suggested. If you clicked that link, you deserve to be Rickrolled, but that’s the best I could do. If you want to work in online PR, you’ve got to be able to use the online chatter about your bits to your advantage. Don’t apologize if you haven’t actually done anything wrong, it makes you look twice as guilty.

The conference was packed with digital recording devices and people wearing nametags. Not a recipe for stealth if you told your spouse that you were somewhere else that weekend. Some photographers asked permission and some didn’t. Lots of good questions there about who owns those images and sounds. If you took my picture - probably because you thought my shirt was the coolest or dumbest one you saw all day - please tag it “limeduck” that’s all my personal brand asks.

2. Pecha Kucha vs Battledecks

These two items were on the agenda a couple of times, but I never managed to catch up with them. I’m not even really sure they happened at all. But they make an instructive pair.

Pecha Kucha is a poetry-slam style event where you bring a 20-slide presentation which is advanced every 20 seconds automatically. You present to it and get rated by the crowd.

Battledecks is PPT-backed improv. You go on stage and present a set of slides you’ve never seen before.

Hyper-prepared presentation, or surrealist improvisation - which would you rather do, and which should be a required part of business education?

3. What’s up with Moo cards?

Heck, what’s up with business cards of any kind in this digital age? I’ll rant later about what I think of Moo minicards. More broadly, what goes on a business card and what doesn’t? Website, blog, facebook, myspace, email address, twitter handle, skype name, phone number, latitude and longitude, t-shirt size, maybe even something about what you do? I just wrote @limeduck on some nice cardstock or Japanese paper.

4. Two takes on TangySlice

Speaking of social media overload, I told some people about my friend TangySlice and his “quest for social media greatness” wherein he intends to sign up for 100 social sites in 30 days. He’s almost there, and I think he will achieve his goal, but check out this gamut of reactions:

• [blink] [blink] Why?
• Well, if he wants to waste his time, better him than me.
• A hundred sites? Bah, I have at least 150 already!

Which type are you? Which type was more common at podcamp? Discuss. Then donate to TangySlice’s fundraising page. You can donate a dollar per site in your social media portfolio. It’s for a good cause.

5. Fuck the skeptics

There’s a real risk of groupthink at these events. Where were the doubters and curmudgeons? The people who showed a slide titled “what the f**k is social media” didn’t go too far enough, and when I asked them about the doubters, they said “fuck the skeptics!” To be fair, they were kidding, but I still want more and better dissent. It keeps us thinking. It keeps us honest.

Quack you later.

I’m on the verge of being halfway through Tangyslice’s insane quest for social media greatness. I scraped together a few more sites that I was already signed up for and added a few here and there, and my total appears to stand at 49. I’m getting into the long tail, or in some cases, the stuff that drops out from under the long tail. It’s always hard to know what’s going to catch on, but half these sites appear to add absolutely no value. Here are twenty more social media type sites waiting for the bubble to burst.

1. friendfeed - As Tangyslice would say, YAA (Yet Another Aggregator); I would call it YANVAA (Yet Another No-Value-Added Aggregator)
2. Get Satisfaction - “People Powered Customer Service for Absolutely Everything” - watch this one, there could be something here. I like power to the people.
3. going.com - People I might run into and places I might go. Mash this up with something geocoded and mobile and maybe we’ll talk.
4. grono.net - “one of the biggest web communities in Poland” - the English version is incompletely translated so I ended up saying I was in Białystok. Go figure.
5. HelloTxt - One of several sites (see also Ping.FM and their oh-so-exclusive beta) that exist only to push your drivel into deeper crevices of the internet.
6. hi5 -Maybe wants to be facebook when it grows up, but happy to sell ads till then. *yawn*
7. identi.ca -I have to go to Canada and declare all my microdrivel under creative commons? Why?
8. istockphoto - If a stock photo site wants to become a social media site, don’t you think they should let you upload your own avatar picture and resize it for you?
9. Kiva - Another really good site that’s adding social media for no particular reason. The important connection here is between lenders and borrowers, isn’t it?
10. kwippy - Why? Why??
11. Last.FM - Maybe if it were Last.DK I would be as excited by this as Tangy is. Give me my geek-fan podcasts any day.
12. MyBlogLog - YAA. Probably YANVAA, but I can’t figure out all the bells and whistles.
13. Netvibes - OK, it’s nicer than my google hompage. But my google homepage is my google homepage.
14. newsvine - Oddly, I’ve been a member of this site for a long time. I don’t remember signing up, or why.
15. Profilactic - YAA supporting 186 sites. One Hundred and Eighty Six.
16. Socialthing! - YANVAA! But at least the little mascot critter has cute googly eyes, not a bone where its head should be.
17. soup.io - YANVAA.io
18. trig -”A community for creative people with images, blogs, music, trends, etc. Yeah, we could say all that. But what we really imagine is a place where people like their music loud, their opinions edgy and their life brave.” Keep imagining. The loud edgy people are on myspace.
19. wis.dm - The site that asks, “can you live without Starbucks?” I’m not sure but I bet I can live without wis.dm.
20. YouTube - You can tune into the limeduck channel. Don’t you feel special?

See the first 29 networks in my catalog here.

If you have an eye for this sort of thing, you may have noticed that many of the photographs featured here on limeduck are square, having a width to height ratio of 1:1. Not all of them, but lots of them, and more recently, nearly all of them. We all know that I either take digital photos or scan them, so the aspect ratio is definitely under my control.

I’ve owned and used a variety of cameras over the years, most of them 35mm or digital, with occasional use of other film formats and polaroids. I’ve never used a Lomo or a Hassleblad. Each format has its own particular aspect ratio: 35mm is approximately 3:2 (1.5:1) and most digital cameras (including cellphone cams) are around 4:3 (1.33:1) like televisions and computer monitors used to be before the current craze for various forms of widescreen, mostly around 16:9 (1.78:1), closer to the 2:1 and more seen in some classic movies via cinemascope and related processes.

I’m not quite sure when I started cropping both digital photos and scans to square, but the first one on this blog looks to be from February 24, 2007 with a rectangular pic just a few days earlier on the 19th . Both are scans from 35mm film (Tri-X) shot with my trusty Ricoh GR-1.

When I used to make actual photographic prints in the darkroom from negatives, I was very particular about using the full frame. It’s a photo-geek thing, all about authenticity, since you’re printing everything you shot. There are several reasons why this logic is crap and all photographs are lies, but I won’t go into that here. I will say here that cropping to square from a rectangular shot is sometimes tough, since when you compose through the viewfinder (or screen) you’re seeing what you’re seeing, and leaving out what you’re leaving out.

I got to like the square thing, and it became a bit of distinguishing mark for the blog. Eventually, I was happy to discover a flickr group called squareFormat - with over 10,000 members and 180,000 photos as of this writing. The group rules are wonderful:

Alain Astruc (a group admin) says:
09 Apr 08 - THE THREE LEVELS OF SQUARENESS: ONLY SQUARE PHOTOS!

1/ SQUARE
Square photos taken with a square format camera.
• 6×6 square format rolleiflex, hasselblad etc.

2/ SQUARISH
Almost square photos or square photos taken with a non-square format camera
• 600 type polaroids, cropped 35mm or digital, etc.

3/ META SQUARE
Scans or compositions containing square photos.
• Polaroids scanned with the frame, dyptichs, mosaics of square photos etc…

On one of this group’s message boards, after lots of posts about $15k digital cameras and the merits of using different kinds of tape to mask a camera’s viewfinder, I read about a digital camera that had a square format shooting mode. Even better, the camera was the new digital version the Ricoh GR-1, appropriately named the Ricoh GR Digital II. This means I could compose square photos in the viewfinder and “print” them later without cropping and graduate from Squarish to Square in Alain’s hierarchy. I had to have one.

And a couple of months ago, I got one. It’s really really great, and not only because it shoots square. Sharp fast lens, good color, takes standard AAA batteries in a pinch, standard tripod mount, lots of manual control plus full auto, convenient size, RAW shooting, good no-nonsense mini-USB cable connection, interval shooting mode, level(!), unobtrusive size and color. I miss the lack of viewfinder and wish the lens were a little wider, but that’s about it. There’s no food mode or whiteboard mode, but I can work around that. At 10 megapixels, I find there’s plenty of information to work with when I do choose to crop or print. Of course, if you choose square shooting mode, you get only about 7 of those 10 megapixels. I can live with that.

If you want to own a piece of limeduck history, bid on my soon to be former digital camera, a Kodak V570 dual-lens. This is also a fantastic pocket digital camera, but a little dated with only 5 megapixels. It has two lenses, a very wide prime and a 5x zoom. Mention this blog and I’ll upgrade that 1GB SD card to 2. I don’t use it as much, but I’m not ready to give up my film Ricoh.

Until the phone carriers and MBTA collude to spoil it, my daily subway commute is the only time that I’m completely unavailable to the outside world. No phone calls, no email, no social networks. At only three stops, the journey is too brief to really get into a novel or do serious work, so I’m happy when I find an abandoned newspaper on a seat, usually one of those free papers designed to be read in the span of a typical commute.

Why don’t I just take one of those papers from the box or the people handing them out? Well, that’s where it gets complicated. I don’t want to take a paper because I know I’m going to use it only ever so briefly and then I’ll feel responsible for either leaving it behind - arguably littering - or recycling it right away - which seems wasteful. Throwing it in the trash or using it in some art project don’t even make the list.

The free paper publishers know that litter is a big issue - they are banned for distributing on MBTA property and made a donation of hundreds of recycling bins (bags, really) to try and appease the transit people. So back to my eco-neurotic quandary: Is it littering to leave a newspaper on the subway so that others might read it, and does it make a difference if you originally picked up that paper or just found it on the seat?

If lots of people regularly left free papers on the seats, maybe some people would stop taking papers and the total amount of paper would go down. But if nobody ever took those papers off the train, there would be an awful lot of litter at the end of the day. Like a car that loses value when you drive it off the lot, a daily newspaper gets worthless fast.

I’m sure the law is clear: leaving stuff on the T, even nice clean stuff, even leaving it on the seat, is still littering. I’d also say that once you pick something up, you’re responsible for it, so leaving found stuff is littering again. But I still recoil at the waste of reading matter. Like many people (of the Book) I have a hard time throwing away or defacing books.

So here’s my wacky utopian proposal for the morning commute and reading time:

• If you were born on an even numbered day, you take papers on even numbered days, odd birthdays, odd paper days, and you leave those papers on the seat when you get off the train
• If its not your odd/even day, you pick up a left paper and are responsible for taking it off the train and recycling it
• After the main morning commute time, say 9:30am, alternate rules are off and any everybody is responsible for taking papers off the train

If everybody did this, we’d use only half as much paper for disposable free morning reading.  Fat chance of that.  The free paper people certainly don’t want to cut their circulation in half, and typical Americans aren’ t going to be interested in second-hand papers.

So until everybody switches to a more ecologically sound morning read, I will continue to be quietly grateful for minor littering, and will do my best to take my found paper with me on both odd and even days.