The Legend of the Passover Hamster

You know how every office has somebody that loves to tell stories, often the same ones again and agin?  I’m not gonna lie, it can be annoying, except when you get a really good story out of it.  This is one such story: The Legend of the Passover Hamster. It...

Caffeine Nation

Last week I attended a discussion and book signing for Defiance of the Patriots: The Boston Tea Party & the Making of America by historian Benjamin Carp.  History might not run as deep here in Massachusetts as it does in Sicily, but it’s pretty thick in...

Look to the peanut butter oatmeal cookie

I’ve been informed that today, June 12, is National Peanut Butter Cookie Day.  What better day to test my crackpot theory that you can improve things by adding peanut butter.  For example, here is Quaker Oats’ “Vanishing Oatmeal Raisin Cookie”...

Tour de Taza

When you live outside the tropics, it’s sort of hard to buy “local chocolate.”  You can buy from a local chocolatier, which is somebody who buys chocolate from someplace else and melts, molds, rolls, carves and otherwise remakes it into delicious...

Choices

Earlier this week I was in Santa Monica engaging in the dark art of qualitative marketing research. (For more insight into marketing research, try Lynne’s shiny new blog, Marketing Analytics) While dining with my colleagues, I discovered that they had been...