by David | Mar 26, 2014 | reading & writing
I was going to write a long screed in defense of the idea of satisficing, but this is probably enough to make my point. Satisfice is a portmanteau of satisfy and suffice, and I’m almost always satisfied with a good portmanteau. By contrast, a maximizer would be...
by David | Aug 29, 2008 | eating
Earlier this week I was in Santa Monica engaging in the dark art of qualitative marketing research. (For more insight into marketing research, try Lynne’s shiny new blog, Marketing Analytics) While dining with my colleagues, I discovered that they had been...
