by David | Jan 5, 2015 | reading & writing, working
Welcome to an occasional series kicking off 2015 with some resolutions for marketing and marketers. I’ll do my best to stick to them if you do. First up, I resolve not to treat content as a commodity. If content is critical to your strategy, and I’m going...
by David | Jun 23, 2010 | economics, media, technology
Everybody loves advertising, so I figured I’d share some tips about advertising on Facebook that have accumulated on my plate after a few different jobs and consulting projects using them. o. You can get started with Facebook ads on the cheap. Anybody can run...
by David | Jun 23, 2009 | economics, working
I was having a great discussion about all things marketing last week, and it got on the topic of the difference between B2Band B2C marketing approaches. I jumped out on a limb and claimed that they are in fact the same – in each case, the goal is to deliver the...
by David | May 30, 2009 | eating, economics
The Davis Square Farmers Market opened up again this past Wednesday, making humpday even better. It’s in the parking lot behind the plaza between Starbucks and Chipotle. As it was early in the season, there wasn’t a lot of ready-to-eat fruits and veggies,...
by David | May 15, 2009 | economics, technology, working
I was mucking out my spam folder (where lots of not-quite-garbage bulk or automated email ends up) and accidentally opened this message which I ordinarily would have deleted on the basis of the subject line alone: Interesting. Some outfit that thinks I’m a...
